Promoting A More Positive Price Perception

In a period when protecting an already razor thin bottom line is crucial to survival, retailers are not as anxious to roll back prices in response to a competitive threat as in years past.

Yet, recent research suggests that price has made a dramatic rise toward top of the list of reasons why shoppers choose a particular store. How can a retailer handle this seemingly Catch-22 scenario?

In this session, we will look at numerous ways you can create a more positive low price image without lowering prices. If perception is reality, this session offers you great hope to give your customers more of what they want without giving them more of what you can’t afford.

Owners, company executives, and store managers will benefit from the concepts and ideas in this timely, thought-provoking session.

Length: 75 minutes – 2 hours