Fishin’ For Sales – Better Change Lures

Minimal inflation, myriad new competitors, and merchandisers preoccupied with ECR, ABC, and category management – or worse, downsizing or merger-mania – no wonder sales are flat with few encouraging trends in sight. Meanwhile, your customers are being subjected to a shopping environment more and more devoid of sizzle. This tendency to move toward “plain vanilla” merchandising plays right into the hands of your competitors: the category killers, niche marketers and on-line operators.

Get in-store merchandising techniques that stimulate more consumer spending and maximize sales.

Discover merchandising ideas that can be effectively implemented in 1, 10, or 100 days.

Length: 90 minutes – 2 hours